The agency strata that once existed—public relations, marketing, creative, advertising, and SEO—are converging.
Agencies of all types are increasingly offering diverse, integrated marketing services that they previously had not considered. Today, agencies have many opportunities to expand their offerings to the imaginative demands of brand marketers.
Topics: MarketingProfs, clients, midsize, content, agency, agencies, Richard Edelman
Sharing our perspective and insights on PR industry and integrated communications trends and events.
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