Posted by Susan Frechette on Apr 24, 2015 1:03:00 PM
These days, being in PR is thrilling. Social media opens the door to seemingly endless possibilities for us to break creative boundaries. We can build campaigns that shine a spotlight on our clients and help them create more immediate—and more meaningful—connections with those who matter.
Topics: Apple, social media, social media campaign, PR campaigns, Apple Watch
Posted by Shelly Runyon on Dec 29, 2014 7:04:54 AM
It’s hard to believe that 2015 is upon us, but here at PAN we could not be more excited. Our clients are some of the most forward-thinking companies from Greater Boston, the United States and Europe. As some of us prepare to kick 2015 off at CES, or planning new campaigns to showcase innovation that will soon integrate into our lives, we are taking a moment to reflect on what may come.
Please enjoy our predictions for the New Year – check back at the end of the year to see how many came true!
Topics: PR, VC, The New York Times, wearables, startups, Apple Watch, 2015, hearables, future, Analytics
One Tuesday in September each year, I follow Apple's news event live, and yesterday was no different. Usually, I follow the CNET live blog, but this year was Apple's first ever live-stream of the event. One of the big takeaways is that Apple is getting into health and fitness - a smart move considering the success that many fitness and activity tracking apps, like RunKeeper have already experience on Apple’s own platform. Then, there is the Apple Watch, which is Apple's take on wearable devices. Lastly, Apple gets in on the already fragmented mobile payments space, but there are major obstacles for it to overcome there.
A key theme is that Apple is taking experiences that already exist on other apps and devices and making them into a native Apple experience. Apple's strength has always been its ability to control the user experience. Here's my take on Apple's main highlights.
Topics: carplay, Apple, wearables, NFC, Apple Watch, iPhone, health
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