I spent part of last weekend shopping around for new tires for my car, when I saw a huge advertisement for Firestone – buy three, get one free. Sounds like a deal, right? Perhaps, but I quickly passed on the opportunity, largely because I have no trust for Firestone’s products after the fiasco that occurred about 13 years ago.
Crisis Management: Plan Ahead, Don’t Hide Your Head
Posted by Gene Carozza on Aug 27, 2013 10:07:29 AM
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Topics: Product Disruption, Crisis PR, PAN Communications, PR, crisis communications, tylenol, PAN, Chain of Command, Miley Cyrus, Stakeholders, brand reputation, Lance Armstrong, Authenticity, Transparency, Gene Carozza, crisis management, Firestone, A-Rod
Note to Lance Armstrong: Redemption Begins With an Apology
Posted by Jim Barbagallo on Oct 22, 2012 7:06:21 AM
It’s curtains for Lance Armstrong.
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Topics: guidelines, Peter Morrissey, crisis communications, Public Relations, brand reputation, apology
Is Public Relations, in the Traditional Sense, Dead? I think so…
Posted by Jason Ouellette on May 31, 2012 9:41:05 AM
The more and more I meet with clients, partners and others that have some sort of ownership of the marketing function, the more I get the feeling that PR is really dying. I am seeing (and others are in agreement) less and less value gained out of basic media relations and PR today. When I say that, I am referring to PR and media relations in the most literal sense. If an organization is looking to expand its market awareness, brand recognition, thought leadership or product placement, this is not the way to do it anymore and if you are hearing more and more about an “integrated approach,” you need to listen and take the time to learn a bit more of what is going on right in front of us. We touched on this subject earlier this year and over the past five-months we’ve seen an increase in a more integrated, strategic approach to our clients’ business.
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Topics: marcom, content creation, PR, social media, Technology, Public Relations, community, brand reputation, Marketing, digital communications, digital media, intergrated campaigns, digital strategy, media relations
Recent acquisitions in the technology space got me thinking about just how important PR is in shaping and influencing the perception of brands within the market and how that perception can influence everything from attracting new talent to securing new customers to M&A activity. With that in mind, here are some top tips when it comes to developing and maintaining your clients' brand reputations:
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Topics: PR practitioner, brand awareness, PR strategy, Public Relations, brand reputation
I get asked a lot about what I do, and how exactly I go about doing it. The longer I spend in the PR profession the more I realize how misunderstood it can be (less from clients but more from my friends and family). I find this ironic, since the general public is often our key target audience!
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Topics: brand awareness, PR, Good PR, brand reputation, messaging
