I want to start off by saying that this is a very personal subject for me. I lost my partner Randy to ALS earlier this year. He bravely fought the disease for nine years. He was just 42 years old. Also, my dear high school friend Stephanie died this summer after fighting breast cancer for many years. As you can imagine, this has had a profound impact on my life. And, as a marketer, it is hard to bridge the two worlds because this is so personal. But to fight horrible diseases, you need to do whatever it takes in order to help find a cure.
