As we celebrate our 20th anniversary at PAN this year, I am proud to write these blog posts every month that take a look back at where we have come from and where we are going. Over the next three months, I decided it would be fun to focus each post on one of the three pillars of a PR firm: talent, clients and new business.
Image from Flazingo Photos used under CC license.
Knowing that this post, a second of three, was going to focus on the new business pillar of PR agencies, I spent some time talking with EVP Mark Nardone and his team about just how new business has changed. Mark is truly one of the best business development people I've ever met. He faces each prospect with a passion like no other. Just as the PR industry itself has transformed and grown, he has had to alter the way we’ve approached and pitched new business.