prSPEAK | cause

Forget Black Friday & Cyber Monday; Get Down with #GivingTuesday

Posted by Lisen Syp on Nov 19, 2014 9:27:50 AM

According to theblackfriday.com, a website devoted to annual black Friday predictions, trendspotting, and store-housing popular deals, this year will again include frenzied shoppers pushing back from their Thanksgiving meals and rushing out to take advantage of 6pm, 11pm, and midnight deals. All of this before “Black Friday” itself.

As we’ve seen for a few years now, Black Friday, and its online partner Cyber Monday, have become a selling concept, rather than just individual days; I was at Old Navy today, November 19, and a store associate recommended I visit again on Saturday (the 22^nd) for a 50% off day everything sale…and that’s a full week before the “real” Black Friday.

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Topics: cyber monday, social media, Marketers, unselfie, charitable, brand loyalty, black friday, Consumer PR, cause, consumer, movement

What the Pink Ribbon Can Learn from the Ice Bucket

Posted by Mark Malinowski on Sep 23, 2014 6:22:21 AM

I want to start off by saying that this is a very personal subject for me. I lost my partner Randy to ALS earlier this year. He bravely fought the disease for nine years. He was just 42 years old. Also, my dear high school friend Stephanie died this summer after fighting breast cancer for many years. As you can imagine, this has had a profound impact on my life. And, as a marketer, it is hard to bridge the two worlds because this is so personal. But to fight horrible diseases, you need to do whatever it takes in order to help find a cure.

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Topics: ALS, Pinktober, cause marketing, Breast Cancer Awareness Month, Steve Gleason, Ice Bucket Challenge, New Orleans Saints, pink ribbon, cause, nonprofit, Breast Cancer