Our Latest & Greatest:

With nearly 170,000 attendees, thousands of other exhibitors and all that Las Vegas has to offer, cutting through the clutter at the International Consumer Electronics Show (CES) (held every January), is not an easy task. Of course, with the right planning and execution, brands can capitalize on the significant buzz coming out of the show to attract remarkable attention on-site and from the media.

The glow of a fire, a little gelt, twinkling lights and laughter, Santa and New Year’s Eve bubbles…this is what December is all about. Unless you’re a marketer or a PR person heading to CES! While we’re enjoying friends and family these holidays, we also know that that CES is coming screeching around the corner. Getting prepared for CES is a major Q4 initiative, but no matter how well prepared we are, the final two pre-show weeks are critical.

PAN has for four clients launching at CES this year and many others attending. Here are some tips and tricks compiled from those of us at PAN Communications on what to do between now and January 6 so that you can ensure success at 2015 CES!