The healthcare industry is going through enormous amounts of change, and recently, branding firm Siegel+Gale conducted a survey to take a gut check on the public’s perception on some of the changes. The company surveyed 1,100 consumers in the United States and United Kingdom, who rated the services provided by primary-care physicians and specialists, pharmaceutical companies, health insurers, hospitals, and pharmacies by evaluating three categories: putting patients first, empowerment and access, and science and innovation.
One particularly interesting takeaway from the survey is that consumers view pharma companies as "the brains of the healthcare industry," and when asked what an "ideal" pharmaceutical company could do that today’s other players could not, consumers responded "the ideal pharmaceutical brand has a strong emphasis on people."
