If at the end of the day, the slightest role of public relations & advertising is to make a potential consumer smile, laugh and feel immersed in utter joy for a solid two-and-a-half minutes, then Saatchi & Saatchi’s "T-Mobile Dance" has taken the art of interactive pr & advertising to the next level. More importantly, they’ve inspired me to continue to pursue my creative pr career path despite the circumstances.
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Topics: dance, flash mob, Public Relations, job, economy, new graduates