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Just like all of the great athletes, you need to evaluate the effectiveness of your routine.

When was your last marketing content physical?

As all of the facets of marketing continue to blend together, an integrated marketing communications strategy becomes increasingly more important. Similar to staying in shape, your IMC strategy needs goals, trainings and a healthy diet of content. Ready to kick start 2016 and test your brand’s marketing plan?

Hot off the press: Just announced that PAN’s Meme campaign for CloudBees made the shortlist of this year’s SABRE Awards.

Digital marketing is always evolving and it is important to find ways to be in the right place, at the right time and in front of the right people. Make sure to avoid common pitfalls that can deter you from getting your message across by using these three simple strategies.

I recently interviewed  a lead member of Vantage’s marketing team, John Vernon. In this interview, I ask him his thoughts on strategies, the direction of the industry, and what he loves most about his line of work.

These are the lessons I’ve taken away.

Building a brand allows the consumer to gain familiarity with your company. Your brand is a silent sales-person that is always there to help guide consumer attention towards your business. A strong brand can mean success, but failure to establish one may lead to long term problems. In this infographic I have outlined ways to start building your brand, and maintain it over time.