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The APR - My Personal Conquest

Posted by Sarah Bruckner on Oct 5, 2012 10:30:13 AM

When I stepped foot off my college campus and entered the big, bad “real world,” I knew that I didn't want the past four years to be the last chapter of my education. I was sincerely passionate about learning the ins and outs of communications and public relations, especially through my internship at the Colorado Rapids soccer team and the hundreds of hours I had spent in the classroom learning about the industry I was about to embark upon. I really enjoyed learning the dramatic horror stories like the Tylenol crisis in the 80’s and the Exxon Valdez spill. It fascinated me to see how the professionals handled these delicate situations and what it meant for the future of the company and the industry.

Flash forward a few (OK, more than a few) years and I hadn't lived up to the expectation I set for myself. As a dedicated member to the Public Relations Society of America, I decided to utilize my membership and look into the Accreditation of Public Relations (APR) program that they offered.

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Topics: apr, PR, tylenol, sarah bruckner, PAN, test, exxon, Boston

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