The FIFA World Cup is hands down the biggest single-event sporting competition in the world. While the United States might not be as infected with fútbol fever like the rest of the globe, signs show this is ever-changing. The game between USA and Portugal last Sunday was the highest rated World Cup Match for ESPN, with roughly 18.22 Million fans tuning in. Such a passionate game offers multiple key takeaways that can be translated into some valuable PR lessons.
What PR Professionals Can Learn from the World Cup
Posted by Alyssa Miron on Jun 25, 2014 6:10:36 AM
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Topics: PR, FIFA World Cup, Public Relations, FIFA, World Cup