While in your first few years as a public relations professional at an agency, you may find yourself spending hours on speaking opportunities and trade show submissions. You stress the value and importance to clients, list out benefits such as thought leadership and networking, and strive to develop innovative and relevant content for them to bring to the table. At the same time, it’s hard to take a look in the mirror and convince yourself that industry events are worth your while to become involved; that the benefits of professional growth and bringing value to your organization are meaningful.
Topics: PAN Communications, Our Expertise, PR, Professional Development, Public Relations, Future of Marketing, Marketing, FutureM, Boston TechJam, Future of Marketing Conference, Industry Events
One look at the #FutureM stream on Twitter will tell you storytelling and big data are dominant themes this year. Yesterday, I attended the a session titled, “Social + Analytics: Does Social Media Opinion Matter?” which explored compelling concepts like sentiment, data ambiguity, ethical measurement and smarter storytelling. Each alone could lend themselves to an ongoing debate and yardage of commentary. But for those with five minutes to spare, here are my top five takeaways to memorize.
Topics: PAN Communications, PR, social media, big data, Public Relations, Future of Marketing, Marketing, Buzzwords, digital media, FutureM, KPI, Future of Marketing Conference, jess payne, MITX, Storytelling, Metrics