While in your first few years as a public relations professional at an agency, you may find yourself spending hours on speaking opportunities and trade show submissions. You stress the value and importance to clients, list out benefits such as thought leadership and networking, and strive to develop innovative and relevant content for them to bring to the table. At the same time, it’s hard to take a look in the mirror and convince yourself that industry events are worth your while to become involved; that the benefits of professional growth and bringing value to your organization are meaningful.
Topics: PAN Communications, Our Expertise, PR, Professional Development, Public Relations, Future of Marketing, Marketing, FutureM, Boston TechJam, Future of Marketing Conference, Industry Events
One look at the #FutureM stream on Twitter will tell you storytelling and big data are dominant themes this year. Yesterday, I attended the a session titled, “Social + Analytics: Does Social Media Opinion Matter?” which explored compelling concepts like sentiment, data ambiguity, ethical measurement and smarter storytelling. Each alone could lend themselves to an ongoing debate and yardage of commentary. But for those with five minutes to spare, here are my top five takeaways to memorize.
Topics: PAN Communications, PR, social media, big data, Public Relations, Future of Marketing, Marketing, Buzzwords, digital media, FutureM, KPI, Future of Marketing Conference, jess payne, MITX, Storytelling, Metrics
FutureM: The CIO isn’t At Risk, But Collaboration is Mission Critical
Posted by nmessier@pancomm.com on Oct 16, 2013 5:00:57 AM
The FutureM Conference is this week, and like most marketers I’m looking forward to the balance of great topics, healthy debate and socializing with my colleagues. A week ago, I caught one of the many articles around a FutureM scheduled discussion, this CIO.com piece featuring Larry Weber and Kathleen Schaub of IDC.
It’s an article I’ve read 100 times in the last six months, covering the supposed changing role of the CIO and how the CMO will impact technology decisions and therefore will work with the CIO’s office, which had me asking the same question, “will the CIO still have a job?”
I love a good trend, but rely mostly on facts. The latest IDC figures show that about two thirds of technology spending for marketing is already being paid for out of marketing rather than IT budgets, and the amount being spent each year is growing strongly. Good.
This doesn’t mean, however that the CIO is at risk. Sure, it might take some budget shifts here and there, but that is to be expected as increasingly IT technology is reducing spend, decreasing licensing costs, requiring less infrastructure and storage…and the list goes on.
Topics: PAN Communications, Technology Driven Marketing, Future of Marketing, Marketing, CIO, FutureM, MITX, Boston