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Why You Shouldn't Ignore Tumblr: Best Practices for Microblogging

Posted by Lauren Kaufman on Jul 15, 2014 10:22:24 AM

We've heard over and over again that content is king, but when it comes to Tumblr, content is the entire kingdom.

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Topics: consumer engagement, Brazilian Footwear, social media, microblog, pr measurement, Tumblr, social media marketing, Google Analytics, Consumer PR, media relations

Big Data, Big Potential

Posted by Kathryn McMahon on May 19, 2014 9:13:40 AM

A few weeks ago I had the pleasure of attending Bio IT World, a conference that unites life sciences, pharmaceutical, clinical, healthcare, and IT professionals from around the globe. One of the hottest topics discussed was big data and all of the different ways that it can impact the healthcare space. Insights from big data are being leveraged by many different groups within the industry, including physicians, pharmaceutical companies, payers and providers. For example, physicians can analyze big data to help predict patient adherence patterns and hospital readmissions.

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Topics: Digital Measurement, Bio-IT World, big data, measurement, Google Analytics, PANoptic

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