You may remember a popular shampoo commercial that shamed people struggling with dandruff into buying their product by repeating the tagline, “…Because you never get a second chance to make a first impression.”
I still remember the day…I was somewhere in my tweens, sitting on the floor going through my dad’s record collection. I came across classics like Bob Dylan, The Beatles and a lot of Grateful Dead. As I sorted through the colorful covers and smelled the old ink and paper, the sky opened up and the birds began to sing. I held in my hands a Tom Waits album. It was called Small Change. I was drawn to it by the dark, smoky cover, and felt I had no choice but to hear what this guy had to say. I heard that deep, gravelly voice, and that old piano played with so much love that I immediately threw out my Poison tape. I felt I had learned something. I found a new world that went beyond synthesizers and Top 40 countdowns. I made as many copies as I could and passed them out to my middle school friends. Some loved it and some didn’t, but we talked about it. We passed it along. We shared it.
Topics: infographic, data visualization, creative, graphic design, visualization
A picture is worth a thousand words: Graphic Design in PR
Posted by PAN Communications on Aug 9, 2011 6:15:18 AM
After graduating this past May and landing a stellar internship at PAN, I set my college minor aside, packed neatly into a file labeled “Graphic Design” on the corner of my desktop, thinking I might use it for the occasional invite or birthday card—surely not in PR. But thankfully, I was wrong.
Topics: Public Relations, graphic design, internship