We all know how retailers use customer data to personalize advertisements online to match an individual’s interests (think Facebook ads), but what if this approach could be extended to the care of medical patients?
How Big Data Can Personalize and Revolutionize Patient Care (an Inspiration for the Public Relations Industry)
Posted by Caitlyn Keating on May 12, 2014 8:42:39 AM
Topics: Medical Informatics World Conference, big data, Pfizer, Inc., Healthcare Data, Analytics
HIMSS Trendwatch: Mobility, Security, and Data. Oh My!
Posted by Caitlyn Keating on Feb 25, 2014 9:54:36 AM
With HIMSS taking place this week, we’re very excited to see how companies both big and small will address some of the most prominent topics being discussed in the healthcare industry today. As we all know, there are several healthcare mandates already in place and executed on, such as the ACA, ICD-10 and Meaningful Use, that are having major implications and we’re eager to see what new technologies will be unveiled to help providers, payers and, in some cases, patients navigate the associated hurdles and opportunities.
Topics: Meaningful Use, PAN Communications, HIMSSanity, HIMSS, EHR, healthcare, Amazing Charts, Mobile Applications, ICD-10, mHealth, Healthcare Security, Healthcare Data, HIMSS14