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Marketing Scandal: Yes, you too can be Olivia Pope

Posted by JGregalis on Oct 9, 2014 12:01:10 PM

Over the past three years, American viewers have been tuning in each Thursday evening to ABC’s cult-like phenomenon, Scandal, to witness what new crisis heroine Olivia Pope will resolve. As the series enters its fourth season, anticipation and excitement continues to grow for the Shonda Rhimes-crafted drama that remains one of the top-rated drama series on television. Viewers now have something more to look forward to—more than just the latest twist in the ongoing Olivia/Fitz love affair—an Olivia Pope-inspired clothing line!

The Limited made national headlines in September when they announced a partnership with ABC, the series’ costume designers and Kerry Washington, who plays the role of Olivia Pope. The “Scandal Collection” launched on September 23 with 42 pieces of clothing, including everything from blouses to trousers and even Olivia’s iconic cape-like sweaters and outdoor wear. The attire, which ranges in price from $49 to $248, has been a sensational hit for the clothing store as many pieces are already sold out online.

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Topics: ABC, integrated marketing, Olivia Pope, the Limited, Scandal, Millennials, Marketing, innovative, Kerry Washington, partnership

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