Forget the social media predictions and digital resolutions already buried in your inbox. From class action lawsuits to new challenges with big data, here are five real issues marketers face in 2014.
Forget the Predictions – Real Social Media Challenges Marketers Face in 2014
Posted by Jessica Payne on Feb 4, 2014 10:24:56 AM
Topics: PAN Communications, Facebook, Digital Measurement, Digital Marketing, social media, Content credibility, 2014, jess payne, google page rank, Marketing Challenges
One look at the #FutureM stream on Twitter will tell you storytelling and big data are dominant themes this year. Yesterday, I attended the a session titled, “Social + Analytics: Does Social Media Opinion Matter?” which explored compelling concepts like sentiment, data ambiguity, ethical measurement and smarter storytelling. Each alone could lend themselves to an ongoing debate and yardage of commentary. But for those with five minutes to spare, here are my top five takeaways to memorize.
Topics: PAN Communications, PR, social media, big data, Public Relations, Future of Marketing, Marketing, Buzzwords, digital media, FutureM, KPI, Future of Marketing Conference, jess payne, MITX, Storytelling, Metrics
I’m currently looking at a blog post that lists “30 ways to improve your social media strategy” and shaking my head. If you need to troll through this list (or take all 30 seriously), you've got bigger problems. Chances are you’re either overwhelmed or lack all the pieces in your own program. There’s a remedy, however to getting your social media program upright again, by following these three tenets:
Topics: PAN Communications, social media, Social, value, measurement, digital media, jess payne, engagement, Jessica Payne
I recently read a post by community manager and Feverbee Limited founder Richard Millington who suggested a notion that would make most digital marketers squirm; that growth can be bad. Before you drop-kick the social media rule book, consider Millington’s words:
“If growth hurts what you have already, or if it becomes impossible to manage, or if your community is perfectly fine as it is, then growth can be bad.”
Topics: community management, PR, PAN, Digital, content, jess payne