Social media stops for no man, but what if resources are suddenly scarce due to an unforeseen crisis? Here are 3 things you can do to keep the community humming along even if the “front office” is closed.
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Topics: Crisis PR, community management, community manager, PR, social media, crisis communications, Emergency, digital media, Authenticity, Transparency, crisis management, social channels, Jessica Payne
I’m currently looking at a blog post that lists “30 ways to improve your social media strategy” and shaking my head. If you need to troll through this list (or take all 30 seriously), you've got bigger problems. Chances are you’re either overwhelmed or lack all the pieces in your own program. There’s a remedy, however to getting your social media program upright again, by following these three tenets:
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Topics: PAN Communications, social media, Social, value, measurement, digital media, jess payne, engagement, Jessica Payne
