There is no right or wrong answer to the age-old question, “Are leaders born or made?” If you are new to a leadership position, you may not know which leadership style feels right to you. Whether you are the head of an international company, several teams, or a few individuals, it is important to convey your authority in an effective manner. It takes hard work to become a successful leader.
Ever since I started teaching this capstone, I’ve structured it in the same way. Each week has a theme such as integrated communications, entrepreneurship and crisis communications, which is accompanied with class notes and reading assignments that I upload to Blackboard. Now as many of my students who are reading this blog know all too well, sometimes we don’t always make it to discussing the class notes. We value the class discussion of issues that are on the student’s minds, leaving them to review supplemental materials outside of class time.
Topics: leadership, Syracuse University, 'Cuse Chronicles
Openness and Understanding of Business Needs is What Fuels Agency Success Today
Posted by Jason Ouellette on Aug 24, 2012 8:36:18 AM
So you want to work in an agency (be it advertising, public relations, interactive, etc.)? One thing you need to know. It is a hard business. I am sure you’ve heard about the great times and camaraderie that is found within an agency setting, and while that is all true, often left out is the work that gets done throughout a day, week and month. Sorry to break it to you, but the work we do for our clients is sometimes difficult (think trying to differentiate one organization's offering from another or what about trying to dissect the competitive landscape so you can put a marketing plan together) and that isn’t the toughest part.
Topics: relationships, CMO, leadership, PAN, VP, partnerships, Boston, agency, roadmap