Posted by Susan Frechette on Feb 24, 2015 3:49:11 PM
A few weeks ago I noted a key difference between LinkedIn Analytics for company pages and those offered by Facebook and Twitter – you can’t export the data. So, when it’s time to create a measurement report, I find myself scribbling on scrap paper with basic math skills to set proper benchmarks for my clients’ programs.
Image by Personal Creationss: www.personalcreations.com
Topics: LinkedIn company pages, LinkedIn, LinkedIn Showcase Pages, LinkedIn for Business, digital communications, B2B marketing, content marketing, LinkedIn Notification Center
If I had to pick a social channel that keeps us marketers on our toes the most, I’d choose LinkedIn. And that’s a good thing. LinkedIn set off a tidal wave of opportunity for businesses years ago and the surge hasn’t slowed. Beyond being an amazing platform for individuals to make valuable connections and position themselves as thought leaders, LinkedIn is a place for businesses to set up shop and deliver targeted content that resonates with their relevant audience, in a lot of really unique ways.
Topics: LinkedIn company pages, LinkedIn for Business, digital communications, B2B marketing, content marketing
Posted by Jessica Payne on Mar 26, 2014 8:59:11 AM
Late last week, LinkedIn started sending emails to companies saying the products/services tab on company pages will be going away. Traditionally, this has been a catch all for products/services narrative typically pulled straight from websites. According to LinkedIn, this section was not very useful or popular so they are replacing it with their new LinkedIn Showcase Pages.
Topics: PAN Communications, LinkedIn, Content Fitness Test Report, LinkedIn Showcase Pages, LinkedIn for Business, content marketing
Posted by Susan Frechette on Jan 4, 2011 8:34:05 AM
Once upon a time LinkedIn was simply the ultimate platform for career and relationship building and for promoting one’s personal brand. Today though, it’s much more than that. In 2010 alone, LinkedIn rolled out enhancements that have already drastically changed the way in which businesses use this network.
Even in the last few months, upgrades to company pages and groups have created opportunities that businesses can’t take advantage of quickly enough! Whether you’re thinking about SEO, thought leadership, or just plain more exposure, LinkedIn has undoubtedly made it possible.
Topics: LinkedIn, LinkedIn for Business
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