Digital-savvy CMOs are becoming invaluable to their company’s overall brand strategy. So what harsh realities does this bring to incumbent CMOs without digital chops? PAN recently hosted a roundtable focusing entirely on digital disruption and pain points facing today’s Chief Marketing Officer. The panel included John Dragoon (Houghton Mifflin Harcourt), Mark Organ (Influitive and founder of Eloqua), and Jeff Bussgang (Flybridge Capital Partners.) Forrester’s Lori Wizdo moderated and took us through a riveting discussion ranging from pain points like platform wars and skill gaps to automation and personalization.
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Topics: PAN Communications, CMO, Digital Marketing, Flybridge Capital Partners, roundtable, Jeff Bussgang, PAN, Marketing, Eloqua, Digital Disruption, 255 State St, Digital, Houghton Mifflin Harcourt, Lori Wizdo, John Dragoon, content marketing, marketing roundtable, Forrester, Influitive, Boston, Mark Organ
