Long gone are the seasons of social media resistance by most organizations. For the most part, many organizations' social media programs fall somewhere in the crawl, walk or run phase. Yet, a recent Altimeter Group study found that "most companies lack a formalized [social media] process –and even out of the advanced, only 76% had a process in place."
Tips on Using an Engagement Plan to Transform Your Social Media Program
Posted by Jessica Payne on Sep 12, 2012 7:17:12 AM
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Topics: management, PR, social media, Digital, engagement
