We all know how retailers use customer data to personalize advertisements online to match an individual’s interests (think Facebook ads), but what if this approach could be extended to the care of medical patients?
How Big Data Can Personalize and Revolutionize Patient Care (an Inspiration for the Public Relations Industry)
Posted by Caitlyn Keating on May 12, 2014 8:42:39 AM
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Topics: Medical Informatics World Conference, big data, Pfizer, Inc., Healthcare Data, Analytics
