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Why Bigger Doesn’t Mean Better: A Case for the Mid-Sized PR firm

Posted by Cori Kendrick on Oct 22, 2014 1:11:34 PM

To say that leaving my first job was tough would be an understatement. It’s the place where I learned all the silly skills associated with a full-time career, where I became another Boston tech nerd and where I developed valuable relationships and real-life friendships. But recently, I celebrated my first “PANiversary” and had to take a moment to reflect on the incredible professional growth that I have achieved in the past year. While I was hesitant to make the jump from a large agency to a mid-sized one, it was the best career decision that I have ever made.

Prior to joining PAN, I was at one of the largest international agencies in the world working on a couple of household tech brands. While it was great environment to begin my career and start to build an understanding of PR and technology landscape, I quickly learned that large accounts also come with a large amount of administrative work and even longer review cycles. So much so, that I became so bogged down with administrative tasks that I wasn’t actually learning or growing my PR skills. I was working on one major client, owning all of the admin for the account and pitching out canned, formulaic notes to the same beat reporters on a weekly basis. In short, I was bored and frustrated.

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Topics: technology pr, PR Firm, mid-sized agency, PR Agency

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