Posted by Kevin Flight on May 20, 2014 9:38:19 AM
This past Mother’s Day I purchased my mom a Kindle Fire. It was a typical trip to store. I walked through the doors, went to the tablet section, spoke with a sales associate, picked out the device and then broke out my iPhone to hunt down the online coupon I found earlier in the day. Does the smartphone savings scramble sound familiar? Well, you’re not alone and brick & mortar retailers are taking note to benefit from the trend.
Topics: Online Shopping, PLMA, Smartphones, eMarketer, Millennials, Gallup, retail experience, eCommerce
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