Guest post by Tom Fountain, CTO Pneuron
With accelerating product cycles, dynamic markets, non-traditional (and well-funded) competitors, and sky high ROI expectation, CTO’s must supercharge their “intelligence network” to raise their probability of success when designing Product strategy. There is simply no room for guesswork in this environment and a robust linkage to and from Marketing to Product Management is essential. Four critical areas are described below, each identifying where a well-targeted Marketing effort will pay major dividends in the speed, cost, and confidence in the execution of one’s Product strategy.
