As many of you may know, for the past 12 years, I have been teaching at Syracuse University’s Newhouse School of Public Communications. Every year, I look forward to this time. I’m always curious to meet my new crop of students, hear what questions they will ask and discover what topics will pique their interest. As we kick-off a new year, I want to invite all of you along on this journey with a new blog series from myself, ‘Cuse Chronicles by a CEO, in which I’ll explore my experiences teaching at Syracuse this semester.
For the past four years, I’ve been teaching a capstone course to two sets of 20 graduating seniors with PR majors. This capstone course serves many purposes for students including helping them understand the business environment in which public relations operates and identifying how PR can add value to the organization.
