How well do you know your customers? Are they influenced by friends, colleagues, the media or social channels? Have they purchased products or services from you recently, and do you feel they support your brand better than you?
For startups, choosing the right public relations (PR) program is critical; however, proceed with caution! Is it the right move at this point in your company’s development and are you ready to commit to making a PR partnership work?
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Topics: PR, Public Relations, Marketing, entrepreneur, brand, startup, PR for startups
You had a breakthrough idea, identified a good target buyer, recently received financing via seed or Series A, and are ready to build a company for external consumption. What’s next? As the founder who is passionate about their “project”, do I handle marketing myself? Hire staff or bring on expertise via consultants or agencies? Or forgo this effort all together and build a business on WOM/referrals?
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Topics: PR, Public Relations, Marketing, CES, startup, PR Agency, PR for startups
