After months of hard work and creative brainstorming with marketing executives and our internal marketing team, we are very excited to announce and unveil a new look to our website today. Understanding that we are in the business of evaluating our client’s brands and position on a daily basis, we decided to stop the train and take a look at how WE tell the PAN story and market all of the important facets of what makes our firm stand out. So we came to a very simple conclusion - we just weren’t speaking enough to and with our target audience – the marketer. Websites have become one of the most powerful mediums to control the owned element of the marketing puzzle and we hear more and more that companies and marketers make their choices based on the content they gather (along with WOM and referrals), and not necessarily by reaching out to ask specific agency questions during their evaluation process. We narrowed the positioning and messaging down to some important questions all marketers should be asking as they look to their next agency partner. Here are some highlights from the website regarding what today’s C-level marketers are thinking as they shared key pain points with our firm:
