Image from Joe the Goat Farmer used under CC license.
Earlier this month at ad:tech NY, comedian/Vine star and social influencer Ry Doon — as well as speakers from Absolut, L’Oreal Paris Haircare and Crowdtap — took the stage to discuss how brands can “earn love” from social influencers. Brands often see social influencers as the gateway to reaching potential customers in a genuine way, but before they earn their love, they first need to earn their trust. Here are the steps the panelists suggested to “earn the love from social influencers”:
1. Respect the craft
