As new media continues to alter the way brands offer products and interact with consumers, the ways in which individuals utilize the information also continually changes. Given that this evolution will only augment over time, the value that clients are seeing in non-traditional media opportunities (i.e. podcasts, video interviews, blogs) continues to grow. These outlets are more interactive in nature and allow bloggers, readers, and individuals/companies mentioned in a post to respond and communicate in real time via commenting.
Topics: PR, social media, Mirror Image Internet, Public Relations, podcasting, new media, Podcasts, streamingmedia.com, Marketing, Wowza Media Systems, streaming media, recording