As many of us know, we are in the midst of tradeshow season. This year has been no exception for me with clients at Web 2.0 this week, Interop next week and Sapphire during the first week of May. With all of the hustle and bustle of tradeshows, product launches and media tours, I wanted to stop and call out a few key points and best practices to make that help to make our client’s tradeshow experience successful.
First and foremost – start early – planning is key when you have multiple clients going to multiple events. For Interop next week, three of PAN’s clients BlueCat Networks, CiRBA and Patni are going to be onsite. We took this opportunity to work collaboratively rather than having three different PAN folks contacting the same pre-reg. list. By keeping each other in the loop when speaking with a reporter and by discussing the fact that all three clients were going to be onsite, we minimized outreach efforts and maximized reporter relationships.