At some point we are compelled to tell our story. We may be asked or we may be openly trying to share it. Our story may be about our careers or expertise, our lives and challenges, or, as professional communicators, the brand or company we represent. Telling stories is what we do.
Often times we have to articulate that story swiftly and concisely to a very preoccupied audience (the proverbial elevator pitch). That’s why the proliferation of online video bodes well for those of us who earn our living telling stories.
Image from Sam Greenhalgh used under CC license.
