If you’re not yet part of the 6 million plus who have seen the “epic” Jean-Claude Van Damme Volvo Trucks ad, then take a moment to view this little gem. Chances are, this will be one of the most talked about ads of the year. The video features the once famed “Muscles from Brussels” actor known for physical fitness doing his trademark split perched atop two backwards moving Volvo Trucks.
Why this video matters:
Topics: PR, Volvo Trucks, Public Relations, Marketing, Volvo, Jean-Claude Van Damme, Volvo Trucks Ad, Storytelling
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