Our ancestors drew pictures on cave walls and created myths to explain the mysteries of what they could see but could not explain. Until recently marketers did much of the same when it came to showing their contribution to a brand’s revenue.
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Topics: CMO, word-of-mouth, big data, path-to-purchase, millenials, Marketing, Marketers, content, recommendations, omni channel marketing, engagement, relationship marketing, reviews, Analytics, brand content
Mommy blogger community site Momdot.com got exactly what it was after when it announced a P.R. Blackout Challenge to its community of mommy bloggers: more publicity. Smart. But it's a red herring: something done to wave you off the scent; a diversion for reasons other than what's been stated, and the entity that stands to gain the most from Momdot's appeal to moms to forego working with PR people for a week, is Momdot itself.
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Topics: PR, word-of-mouth, momdot, influencers, pr blackout, ftc, mommy blogger, womma
