Integrated Marketing Communications
To start a conversation, call us at 617.502.4300 or contact us here!
It’s no surprise that brands are struggling with the right content approach to engage and expand in a multi-channel marketing strategy, as evidenced by research in our Content Fitness Report. Consistently evaluating data and discovering valuable customer insight to develop the perfect blend of personalized content (think digital and social) across all forms of media becomes the top priority. Now more than ever marketers need a hybrid of content that will impact and engage buyers throughout their journey. This will ultimately improve their experience, drive retention and grow brand advocacy – top-of-mind initiatives for CMO’s these days.
The time is now to re-evaluate your integrated marketing strategy. It starts with some questions, such as:
- Do you have a compelling story that meets the demands of your always-on customer?
- Do you have an influencer relations program in place that will drive referrals?
- Have you started, or will you be starting an advocacy marketing program that will fuel customer loyalty – and grow revenue?
- Is now the time to begin a fully integrated marketing communications strategy because your buyers journey is an omni-channel experience?
Ready to integrate? Give us a call at 617.502.4300, or visit our Contact page. Want to learn more? View our PR/Social Media, PANdigital and Global PANorama tabs to see how you can take your public relations and marketing strategy to the next level.
For integrated marketing resources:
