Integrated Marketing Communications
Keep your audience captivated
Who is your audience? How do they consume content? Do they truly understand what you’re offering? At PAN, we offer integrated PR and social media services to help answer these questions in today’s “always on” world. Take a look, tell us what you think. Ready to get started? Contact us!
Media Relations
Influencer Relations
Social Media Strategy & Execution
Content Creation & Marketing
Product/Service Launch or Rebrand
Thought Leadership Programs
Reputation & Crisis Management
Community Building & Management
Event & Trade Show Support
Measurement & Analytics - PANoptic
Customer & Partner Relations
Analyst Relations
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Media Relations
The right media exposure plays a critical role in elevating a brand to a leadership position in its industry. At PAN, we have relationships with the influential business, trade and local outlets that can put your company into stories that matter to you, where you can influence the conversation in your business area. We have the experience and industry knowledge to construct a media strategy that works for your business and helps you close deals.
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Influencer Relations
Building return on relationships doesn’t stop with press and analysts. Each market, each vertical has under-utilized resources in the influencers that shape that industry. Building a smart influencer relation strategy into your annual PR programs not only helps impart insightful wisdom from those influencers who are on the front lines but leverages their networks to build awareness for your brand. PAN can help build a program that provides smart engagement with these key influencers and present both paid and unpaid opportunities to work together for mutual benefit.
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Social Media Strategy & Execution
Here at PAN, we specialize in creating compelling and engaging digital content. We don’t just apply general best practices to your digital program, we roll up our sleeves, dig into what’s worked and what hasn’t worked for you, uncover how you stack up against the competition, and convert those insights into plans that tie back to your overarching goals. From there, ongoing measurement refines execution – giving you a program that’s nimble and continuously optimized so you earn the best results.
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Content Creation & Marketing
You’re a marketer with a problem: content. You need it, lots of it. It needs to be sticky and connected to your brand and your campaign. You need to plan, create, optimize and disseminate content across channels and then give it a shelf life so your customers can find your brand. Oh, and make it compelling too! You are not alone. Even the biggest brands with the biggest marketing departments struggle with content. At PAN, we know the science and the art of content and can develop a content plan that makes your brand findable. We can work with your existing assets to deliver a content program that packs punch!
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Product/Service Launch or Rebrand
Successfully communicating the genesis of a company, service offering, product or technology requires positioning strategy and planning, precise timing and orchestrated teamwork. At PAN, we’ve perfected “the art of the launch.” We work with clients to determine the best venue, most influential media and analysts, and the right mix of marketing tools to get noticed and drive sales. Our comprehensive launch programs can help establish your brand more quickly, build “buzz” and market share, and attract customers, influencers and even investors.
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Thought Leadership Programs
Subject matter experts are driving the agenda now more than ever across industries. At PAN, we build thought leadership programs that set a course of separation from the herd and establish a vision that aligns to a market’s growth potential. Whether solidifying a strong point of view or becoming an influencer sought after by media, associations and prospects, our programs will align with your company goals yet deliver a personal presence to impact an industry covering all media platforms.
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Reputation & Crisis Management
In today’s real-time, 24/7 world, companies need to be prepared to respond when issues arise. It can take literally a moment for a crisis to grow across social media channels. Keeping transparency and responsiveness at the forefront, it’s more important than ever to have a clear plan-of-action to address key stakeholders correctly and concisely before a crisis takes place. At PAN, we understand that preparedness is a top priority and work with our clients to prepare for scenarios that could potentially put their company or brand in a negative light. Even more, we understand that it’s better to effectively protect a company reputation than repair one, and we reinforce that focus with our clients.
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Community Building & Management
Community building is at the very core of what we do as PR practitioners. We take our roles as community leaders and managers very seriously as our work is often the face of the brand. Our crafted messages are delivered internally to employees or externally to competitors, investors and stakeholders. We possess quick wit and strategy, and above all else, stay ahead of the digital trends that can affect or amplify these messages. With these elements, we aim to engage through relevant channels and create a cohesive community that has an identity for our clients.
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Event & Trade Show Support
Conferences, events and tradeshows are an ideal opportunity to interact with customers, prospects, media, analysts and other key stakeholders on a personal level. At PAN, we understand the importance of these interpersonal relationships and the impact they can have on your business. We specialize in an array of services—from research and planning to audience acquisition, media/analyst outreach, and content creation and design—that will help you increase awareness and visibility, and position companies and executives as thought leaders in their industry.
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Measurement & Analytics - PANoptic
How do you measure your program’s success? What are the best KPI’s for both digital and traditional aspects of your program? What other indicators – web traffic, referrals, social “shares” – can give you a better understanding of how PR supports your business? That’s why we created PANoptics™, a holistic method combining data-driven insight with reporting to give clients a richer understanding of the quantitative and qualitative successes of their programs.
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Customer & Partner Relations
Your customers and partners are much more than just PR tools – they’re your most important relationships that keep your business running. At PAN, we are experts at working directly with your customers and partners to tell their stories and differentiate them from competitors through the lens of your offering. We oversee everything from building a customer or partner reference program from the ground up, to developing customer case studies and newsletters, to training your sales team on how to approach them about PR.
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Analyst Relations
How do you make sure your brand is top of mind with the experts your prospects and customers are talking to? At PAN, we foster and manage strategic relationships between you and the analysts and consultants that have the most influence in your industry. With our experience managing analyst relations ranging from some of the largest technology companies in the world to emerging and mid-size brands, we know how to make sure your company gets into the right research agendas and in front of the experts your prospects are seeking for advice in their next purchasing decision.
