With nearly 170,000 attendees, thousands of other exhibitors and all that Las Vegas has to offer, cutting through the clutter at the International Consumer Electronics Show (CES) (held every January), is not an easy task. Of course, with the right planning and execution, brands can capitalize on the significant buzz coming out of the show to attract remarkable attention on-site and from the media.
Topics: ApplePay, 3D, Las Vegas, Public Relations, Consumer Electronics Show, Bluetooth, CES, Mobile Payments, consumer electronics
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