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Over the past three years, American viewers have been tuning in each Thursday evening to ABC’s cult-like phenomenon, Scandal, to witness what new crisis heroine Olivia Pope will resolve. As the series enters its fourth season, anticipation and excitement continues to grow for the Shonda Rhimes-crafted drama that remains one of the top-rated drama series on television. Viewers now have something more to look forward to—more than just the latest twist in the ongoing Olivia/Fitz love affair—an Olivia Pope-inspired clothing line!

The Limited made national headlines in September when they announced a partnership with ABC, the series’ costume designers and Kerry Washington, who plays the role of Olivia Pope. The “Scandal Collection” launched on September 23 with 42 pieces of clothing, including everything from blouses to trousers and even Olivia’s iconic cape-like sweaters and outdoor wear. The attire, which ranges in price from $49 to $248, has been a sensational hit for the clothing store as many pieces are already sold out online.

Publicity Club of New England held a great event in Newton yesterday evening, “Securing TV Coverage in a Major Market.” PAN Communications attended and heard tips and advice from some of the top broadcasters in New England. The broadcasters shared valuable insight on how a public relations professional can most efficiently secure coverage. Panelists included Jack Auresto, Planning Manager at FOX 25; Lauren Bettencourt, Managing Editor at WBZ and FOX25; Linda Olsen, News Assignment Editor at NECN; and Joe Roche, New Assignment Manager at ABC. The moderator was Fred Kocher of ABC.

As a relatively new employee at PAN, I had only attended one other Pub Club event and wasn’t sure what to expect. I left the event with an elevated understanding of the broadcasting world and, more notably, inspiration to create compelling stories together with the newsroom. On a day-to-day basis, our primary role as PR professionals is to pitch, pitch, pitch (and secure results!). So many times I wonder: is my story getting through? Should I be more persistent? Is today a good day to send a new pitch? I was pleasantly surprised to hear that no, you’re not bothering broadcast producers by pitching a new story each week; and yes, picking up the phone to follow-up a few times is fine!