Most of us here at PAN are diehard Patriots fans (save for the brave lone Seahawks supporter) and will be tuning in for the big game on Sunday. We’re certainly not alone – in fact, according
to the National Retail Federation’s Super Bowl Spending Survey, a mere 184 million viewers are expected to watch.
Topics: advertising, social media, Public Relations, brands, campaigns, superbowl
Thanks, Facebook, for starting my day off with a laugh. As Gizmodo's Sam Biddle wrote, Facebook hit 1,000,000,000 users and what better way to celebrate than with the social network's first ever advertisement. Now, I didn't laugh at this video ad because it's meant to be funny, I giggled because of all the things they could have compared themselves to, they chose a chair. You read that correctly - a chair. The idea behind it is that Facebook connects us all, and all of us sit on chairs. I'm sitting on an office chair as I write this post, maybe you're sitting on a chair reading this and kids across the globe may be sitting on chairs in classrooms. Makes a bit more sense now, but they actually spelled out for you that, "Chairs are like Facebook." What a terrible analogy.
Topics: Facebook, advertising, chairs, Marketing
Posted by Marki Conway on May 17, 2012 10:37:38 AM
Topics: Facebook, advertising, mobile advertising, social media
July 21, 2011 - A campaign by a milk marketer to address the serious subject of premenstrual syndrome in a humorous fashion — by focusing on how men purportedly suffer from its effects along with women — is being ended early after an outpouring of criticism and comments about the tone of the ads and even a parody on FunnyorDie.com.
The campaign was introduced on July 11 by the California Milk Processor Board and its longtime advertising agency, Goodby, Silverstein & Partners in San Francisco, part of the Omnicom Group. The centerpiece of the campaign, which declares that “milk can help reduce the symptoms of PMS,” was a microsite, or special Web site, that used the Web address everythingidoiswrong.organd addressed itself to men as “your home for PMS management.”
Read More on NYTimes.com...
Topics: advertising, PR, milk, got milk
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