Analyst relations tend to fall into two main categories: financial and industry relations. Building relations with industry research experts can leverage PR and marketing activities that will also impact your sales.
5 Reasons to Add Analyst Relations to Your PR Mix
Posted by Fran Bosecker on May 27, 2015 1:23:00 PM
Topics: PR, analyst relations
In my previous post, I shared some of my favorite PAN campaigns. Here are some others I am equally proud of:
- As a PR professional, nothing makes me happier than seeing one of our smaller clients successfully challenge a market giant. Such is the case with Bonitasoft and the team’s “It’s Not Complicated” campaign. The PAN team coordinated a campaign based on popular AT&T TV ads featuring five in-house videos and accompanying blog posts, along with media coverage about how the best business process improvement solutions are simple – not complicated.
Topics: PAN Communications, Alegeus Technologies, athenahealth, PR, Government Relations, Public Relations, PAN, PAN Clients, Bandwidth, communications, Travelers, JackBe, Responsys, Sense Networks, Bonitasoft, Philip A. Nardone, analyst relations, media relations
Recently, a client of mine wrapped up an excellent “CRM Myth Buster” series on its blog that took to task long-held assumptions in the industry. It got me thinking that there are more than a few myths in the PR world that still get proliferated during agency pitches and by heads of marketing everywhere. Here are the top four I think it is high time we debunk:
Topics: lead generation, PR, PAN, Marketing, lisa astor, coveo, analyst relations