Consider this: how much control does the customer have over your brand?
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Topics: CMO, LogMein, marketer, path-to-purchase, B2C marketing, Marketing, Wayfair, Marketers, customer journey, Forrestter, B2B marketing, content, SAP Cloud, omni channel marketing, social channels
A brand’s image was once developed almost exclusively by a marketing team alongside a company’s most brand-savvy senior executives and partners. Brand image was carefully developed and managed closely.
Today, it’s a company’s employees and customers who increasingly make the brand, not the brand itself. It is through their point-of-view that a brand’s story unfolds. Employees and customers are defining a brand’s image, demonstrating what a brand stands for and visually story-telling on a brand’s behalf. And this happens, like it or not, every minute of every day.
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Topics: Facebook, Instagram, employees, LinkedIn, social media, brand advocate, Vimeo, B2C marketing, brand champions, brands, B2B marketing, Market Basket, Storytelling, YouTube, Seth Godin
