In the healthcare industry, innovation is happening at unprecedented rates. Every day, there are new discoveries, devices or developments that can dramatically change the way we live for the better and revolutionize how healthcare is practiced and distributed. So what’s holding us back?
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Topics: disruption, 3D printing, mobile technology, healthtech, big data, wearables, Innovation, telemedicine, healthcare
Our ancestors drew pictures on cave walls and created myths to explain the mysteries of what they could see but could not explain. Until recently marketers did much of the same when it came to showing their contribution to a brand’s revenue.
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Topics: CMO, word-of-mouth, big data, path-to-purchase, millenials, Marketing, Marketers, content, recommendations, omni channel marketing, engagement, relationship marketing, reviews, Analytics, brand content
A few weeks ago I had the pleasure of attending Bio IT World, a conference that unites life sciences, pharmaceutical, clinical, healthcare, and IT professionals from around the globe. One of the hottest topics discussed was big data and all of the different ways that it can impact the healthcare space. Insights from big data are being leveraged by many different groups within the industry, including physicians, pharmaceutical companies, payers and providers. For example, physicians can analyze big data to help predict patient adherence patterns and hospital readmissions.
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Topics: Digital Measurement, Bio-IT World, big data, measurement, Google Analytics, PANoptic
How Big Data Can Personalize and Revolutionize Patient Care (an Inspiration for the Public Relations Industry)
Posted by Caitlyn Keating on May 12, 2014 8:42:39 AM
We all know how retailers use customer data to personalize advertisements online to match an individual’s interests (think Facebook ads), but what if this approach could be extended to the care of medical patients?
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Topics: Medical Informatics World Conference, big data, Pfizer, Inc., Healthcare Data, Analytics
A recent McKinsey report estimated that the healthcare industry can potentially realize $300 billion in annual value by leveraging big data.
PAN is excited to be a part of the Big Data discussion in healthcare and life sciences. As official PR partner of The 2014 Bio-IT World Conference & Expo (April 29-May 1 in Boston) and Medical Informatics World Conference 2014 (April 28-29 in Boston), we have the opportunity to work closely with the great people from Cambridge Healthtech Institute and BIO-IT World who sponsor both shows and learn from more than 3,000 industry leaders from 30+ countries in the fields of life sciences, pharmaceutical, clinical, healthcare, biomedical sciences, health informatics, and IT.
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Topics: Cambridge Healthtech Institute, Bio-IT World, Trade Show, big data, 2014 Bio-IT World Conference & Expo, Life Sciences, Pharmaceutical, healthcare, Medical Informatics World Conference 2014
