A few weeks ago I had the pleasure of attending Bio IT World, a conference that unites life sciences, pharmaceutical, clinical, healthcare, and IT professionals from around the globe. One of the hottest topics discussed was big data and all of the different ways that it can impact the healthcare space. Insights from big data are being leveraged by many different groups within the industry, including physicians, pharmaceutical companies, payers and providers. For example, physicians can analyze big data to help predict patient adherence patterns and hospital readmissions.
Topics: Digital Measurement, Bio-IT World, big data, measurement, Google Analytics, PANoptic
A recent McKinsey report estimated that the healthcare industry can potentially realize $300 billion in annual value by leveraging big data.
PAN is excited to be a part of the Big Data discussion in healthcare and life sciences. As official PR partner of The 2014 Bio-IT World Conference & Expo (April 29-May 1 in Boston) and Medical Informatics World Conference 2014 (April 28-29 in Boston), we have the opportunity to work closely with the great people from Cambridge Healthtech Institute and BIO-IT World who sponsor both shows and learn from more than 3,000 industry leaders from 30+ countries in the fields of life sciences, pharmaceutical, clinical, healthcare, biomedical sciences, health informatics, and IT.
Topics: Cambridge Healthtech Institute, Bio-IT World, Trade Show, big data, 2014 Bio-IT World Conference & Expo, Life Sciences, Pharmaceutical, healthcare, Medical Informatics World Conference 2014