Black Friday and Cyber Monday have morphed into holidays of their own and have Americans waking up early to find the best deals on vacuums, TVs and more, but how does this impact us as PR professionals?
How Not to Over-Eat at Black Friday's Annual PR Feast
Posted by Kyle Tildsley on Nov 24, 2014 5:40:48 AM
Topics: CMO, cyber monday, messages, PR professionals, Marketing, retail, black friday, reporters, piches
Forget Black Friday & Cyber Monday; Get Down with #GivingTuesday
Posted by Lisen Syp on Nov 19, 2014 9:27:50 AM
According to theblackfriday.com, a website devoted to annual black Friday predictions, trendspotting, and store-housing popular deals, this year will again include frenzied shoppers pushing back from their Thanksgiving meals and rushing out to take advantage of 6pm, 11pm, and midnight deals. All of this before “Black Friday” itself.
As we’ve seen for a few years now, Black Friday, and its online partner Cyber Monday, have become a selling concept, rather than just individual days; I was at Old Navy today, November 19, and a store associate recommended I visit again on Saturday (the 22nd) for a 50% off day everything sale…and that’s a full week before the “real” Black Friday.
Topics: cyber monday, social media, Marketers, unselfie, charitable, brand loyalty, black friday, Consumer PR, cause, consumer, movement