One look at the #FutureM stream on Twitter will tell you storytelling and big data are dominant themes this year. Yesterday, I attended the a session titled, “Social + Analytics: Does Social Media Opinion Matter?” which explored compelling concepts like sentiment, data ambiguity, ethical measurement and smarter storytelling. Each alone could lend themselves to an ongoing debate and yardage of commentary. But for those with five minutes to spare, here are my top five takeaways to memorize.
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Topics: PAN Communications, PR, social media, big data, Public Relations, Future of Marketing, Marketing, Buzzwords, digital media, FutureM, KPI, Future of Marketing Conference, jess payne, MITX, Storytelling, Metrics
