I’ve always been fascinated by the judicial system, but my knowledge hadn’t extended much further than episodes of Law & Order: SVU and Serial. Until I was chosen for Jury Duty. While I initially dreaded getting selected, I ended up really enjoying the opportunity to participate and learn firsthand how a trial unfolds.
During one of the many sidebar conversations between the lawyers and judge I got to thinking about the similarities between a legal case and a PR campaign. As anyone who listened to Serial knows, trials can be very complicated and involve a lot of variables – that’s why both a trial and PR campaign involve a lot of preparation and require on-point messaging. Both have a similar end goal – convincing the jury (or in the case of PR, the consumer/end-user) to believe in our message over the competition.
