Posted by Fran Bosecker on Jan 12, 2016 2:23:03 PM
The New Year kicked off last week, as did the largest consumer show in the world – CES 2016. This event continues to grow and this year’s numbers provided the proof with 170,000+ attendees, 6,000 media participants and 3,800 exhibitors all making the trek to Las Vegas.
Topics: wearable_technology, CES, consumer tech, consumer tech pr
Image from ETC-USC used under CC license.
What happens in Vegas stays in Vegas. But not when it comes to CES, the largest launch party of the year for consumer electronics. Some of the biggest innovations of the year are unveiled at the show – technology that can easily impact every aspect of our lives. CES officially kicked off on Wednesday, but the onslaught of news came Monday and didn’t wane until late Thursday afternoon.
Topics: tech pr, CES, tech, consumer tech, consumer tech pr
While most consumer goods professionals have been thinking about gift guides for the holidays (is it really going to get cold again?!), consumer tech folk have another looming winter date on their mind: CES.
Topics: tech pr, Public Relations, CES, tech, consumer tech
Posted by Lisen Syp on Feb 12, 2015 9:22:11 AM
Its February 10 and CES officially ended a month ago. Those consumer electronics and high tech companies that exhibited at the event have assembled the media coverage, tracked the metrics, and analyzed the impact, so, now what?
Rather than seeing CES as a complete event in and of itself, I like to think of it as merely a kick off point for the year’s marketing and PR programming. CES is a very important event, certainly, and a great place to engage with media and launch products, however- it’s what you do AFTER CES that will have the most impact for your brand.
Image by Ian Mutoo https://www.flickr.com/photos/imuttoo/ under CC license.
Topics: CES
With nearly 170,000 attendees, thousands of other exhibitors and all that Las Vegas has to offer, cutting through the clutter at the International Consumer Electronics Show (CES) (held every January), is not an easy task. Of course, with the right planning and execution, brands can capitalize on the significant buzz coming out of the show to attract remarkable attention on-site and from the media.
Topics: ApplePay, 3D, Las Vegas, Public Relations, Consumer Electronics Show, Bluetooth, CES, Mobile Payments, consumer electronics
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